CITY AND COUNTY OF SAN FRANCISCO
When San Francisco declared an emergency due to the COVID-19, there was no single place of truth for residents to understand what they were required to do. As a content designer for SF.gov, the City’s website, Anita Cheng was deployed as a disaster service worker. She designed and wrote hundreds of pages to help residents understand the new pandemic requirements.
She managed stakeholders throughout the City, across Public Health, elected officials, and many other departments, to write clear information for hundreds of thousands of folks who visited the COVID-19 pages on SF.gov. Through her swift action, commitment to consensus building, and carefully crafted words, Anita helped San Franciscans understand what they had to do. That clear information led the public to wash their hands, limit social gatherings, and wear masks.
Over the last year, Anita Cheng has been an integral part of that effort, stationed at the heart of the City of San Francisco’s emergency response center and designing over 300 pages of content. While many public servants can write, Anita’s leadership served as a model for municipalities across the United States who modeled their messaging after her clearly articulated instructions.
Anita is speaking about her work on the pandemic at Confab, the leading national conference for content strategy, and she is also participating at another leading national conference, IAC21.